Techniques: Symbols/Nostalgia/Flattery
Here, in the first two pictures, symbols are represented by the words, design, etc. Nostalgia also plays a main role in the advertisement, as it makes you forgot about the sad past and look forward with a smile, indicating happiness. Flaterry can be a result of Nostalgia, as you make people feel good by guaranteeing them a happy smile.
Techniques: Symbols/Humor/Simple Solutions/Bribery
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqfswjRbUr9J-ysx4zlMaoSfV2xQ-vznQx5CeJOEEOXVkIA5iy_12NJqol8_m7ghAkq5NbQUJCad2qMGbpSpRI-wz8kLRSkSchZdGhiNGr0Up4hEhHGn3Gf6O0ib02vC4W0J-xcZ3grKiD/s1600/Alcohol-Advertisements+++%25288%2529.jpg
In this picture, symbols are the numbers/digits used in the ad. It also includes the overall design and result of drinking this alcohol. In addition, it adds a little bit of humor in it as it says, "3 wives, 8 sons, 15 grandsons, maritial status: single." That is, after all this engagement, he is yet single ( a free man), and the simple solution to this freedom is weilding this alcohol. So, by having this alcohol, you get to do and have all this. What a bribery.
Techniques: Symbols/Hyperbole/ad hominem/Flattery/Nostalgia/Beautiful people
http://farm3.static.flickr.com/2361/2101840371_be32113365.jpg
http://www.stanford.edu/class/linguist34/advertisements/alcohol%20ads/images/07bacardilibrarian_jpg.jpg
As for the above three pictures, they are mainly focusing on one brand, that is Bacardi. Their ads are pretty amazing the way they present it to people. It weilds many persuading techniques. Its got words, place, music, sex, and design as symbols. They also use great hyperboles, as in you can be the person you wish for through the influence of Bacardi. They also use Beautiful people in their ads which grabs attention of the audience, tempting them to imitate the ad. All of the above three ads show two different personalities, before and after the influence of Bacardi, which represents Nostalgia as if they get in their better mood and surrounding through Bacardia.
I just put this picture for the sake of it. Its funny. So, i categorize it into the humor persuasive technique.
Video techniques: Symbols/Diversion/Group Dynamics